Sony expects pent-up demand for PlayStation 4


Posted at Feb 22 2013 01:56 PM | Updated as of Feb 23 2013 02:16 AM

NEW YORK - Sony Computer Entertainment Inc. President Andrew House said on Thursday he anticipates a strong launch of the newly unveiled PlayStation 4, the first overhaul of the iconic gaming device since 2006.

"This has been a lot longer life cycle than we have previously seen," House told Kyodo News in an exclusive interview. "There is a pent-up demand and enthusiasm for a new console and a new gaming experience."

Recognizing that gaming habits have evolved in the seven years since the release of the PlayStation 3, the new gaming machine will emphasize social interaction and connectivity between mobile devices, such as PlayStation Vita or smartphones.

"People's lifestyles have fundamentally changed," he said, "We expect to be connected all the time."

Sony will integrate cloud technology from Gaikai Inc., which it bought last year, to make games available to play before purchase and for mobile devices to be used as a "second screen."

House said that Sony will take a "phased approach" to introducing these technologies to the PS4 as the company makes server investments and evaluates consumer's needs.

While the new console's hardware will continue to attract core gamers, the Sony president stressed that the "flexibility" of the new PlayStation with its ability to go mobile should appeal to new gamers.

"We like to think that our platform is really just a hotbed of new creativity and that translates into being able to reach out and embrace new customers," House said.

The PS4 was unveiled Wednesday at a New York event and is expected to go on sale at the end of the year ahead of the busy holiday season, although the launch price and the physical console itself was not revealed.