Roses are prepared for Valentine's Day in a farm in Facatativa. Photo by John Vizcaino, Reuters
MANILA, Philippines - Romantic Filipinos are expected to splurge on flowers for their loved ones on Valentine's Day. But how much do they spend compared with their Asian counterparts?
Global payments technology company Visa said Filipinos spend a whopping 955% more than average on flowers on Valentine’s Day.
The figures are based on Visa card spend data across the region, which compared purchases made on the week of Valentine’s Day (February 11-16, 2013) with a control period (September 16-21, 2013).
"The data shows that Filipinos best express their romantic side by giving flowers to their loved ones; spending approximately P2,700 ($63) per purchase,” said Iain Jamieson, Visa Country Manager for the Philippines and Guam, in a statement.
Following Filipinos are Sri Lankans and Thais came in second and third, with flower purchases growing by 334% and 190%, respectively.
However, in terms of amount, Hong Kong and Macau residents had the highest spend per transaction at $119 and $127.
Meanwhile, in Hong Kong, residents spend 110% more on sweets and chocolates during Valentine's, with average receipt of $52.
Visa said Japan and Macau showed modest increases of 30% and 16% in confectionery sales.
In India, the best way to show your affections on Valentine's Day is by giving jewelry. Visa said data showed there is a 124% rise in jewelry sales on Valentine’s Day, with average transaction size growing by 28%. Macau came in second, with jewelry sales growing by 64% but the transaction size was the same.
Malaysians prefer dining out on Valentine's Day. Malaysia led the way in restaurant spending, paying 78% more than usual, with an average bill of$87.
Macau and Singapore outspent the rest of the region with 29% and 26% average increases in restaurant spending during Valentine's Day.
Filipinos came in fourth place, spending 22% more on restaurants on Valentine’s Day, with the average bill growing 8% to $39.