Cebu Pacific, Tigerair to adopt common booking system


Posted at Feb 11 2014 04:53 PM | Updated as of Feb 12 2014 12:53 AM

MANILA, Philippines – Cebu Pacific and Tigerair Philippines are expected to adopt a common booking system next month following the signing of the share purchase agreement, which paves the way for the initial stage of the strategic alliance between the two airlines.

Cebu Pacific said that beginning mid-March, Tigerair Philippines flights will be accessed on the Cebu Pacific website and through its other booking channels.

“The Cebu Pacific and Tigerair alliance offers the largest low cost network to and from the Philippines. As we enter the initial phase of the alliance, we will continue to leverage on our extensive route networks, flight frequencies and find ways to provide an even wider range of travel options for all of our customers,” Cebu Pacific president and CEO John Gokongwei said on Tuesday.

Cebu Pacific currently operates over 2,200 flights per week with 49 aircraft to 24 international and 33 Philippine cities while Tigerair Philippines currently operates about 118 flights per week with five aircraft to 11 domestic and international destinations from Manila and Clark.

Cebu Pacific said that subject to regulatory approvals, both airlines will collaborate commercially and operationally on international and domestic air routes to and from the Philippines, thereby creating the “biggest network of flights to the region.”

Tigerair Philippines president and CEO Olive Ramos, meanwhile, said passengers should expect a more vibrant and dynamic low cost carrier as part of the recently announced strategic alliance.

“This alliance will leave an indelible mark in the travel and tourism sector as we combine our strengths to deliver the best products and services to the travelling public,” she said.

The deal that cost $15 million covers the acquisition of the 40% interest of Singapore’s Tiger Airways Holdings Ltd and the 60% stake of Filipino shareholders.

With the alliance, Cebu Pacific will be able to fly passengers to Australia, Myanmar, and India while Tigerair Philippines will be able to provide services to more cities in the Philippines and North Asia.

The deal also allows both airlines to deploy capital more efficiently.