Manila ranks 3rd on list of world's top BPO destinations

by Kathleen A. Martin, ABS-CBNnews.com

Posted at Jan 31 2013 01:31 PM | Updated as of Feb 01 2013 10:29 PM

MANILA, Philippines - Manila and Cebu improved their rankings in advisory firm Tholons Inc.'s 2013 Top 100 Outsourcing Destinations.

Manila ranked third on the list following India's Bangalore and Mumbai which grabbed the top two spots. Manila ranked 4th in Tholons' 2012 and 2010 surveys, and has been ranked 8th in 2009 and 2008.

Cebu, meanwhile, improved its ranking to 8th this year from 9th in in 2012 and 2010. It has been previously tagged as an "emerging city" in Tholons' 2009 and 2008 surveys.

Five other Philippine cities have made it to the list: Davao at top 70, Santa Rosa (Laguna) at top 84, Iloilo City at top 93, Bacolod City at top 94 and Baguio City at top 99.

Baguio City was a new entry to the survey.

"The Philippines, Malaysia and Indonesia were amongst the most promising Southeast Asian destinations in 2012," Tholons noted.

"Among the three, the Philippines remains to have the most vibrant IT-BPO industry, led by the emerged outsourcing destinations in the country, Manila NCR, which claimed the third top outsourcing destination spot in this year’s list, and deposing India’s Delhi NCR (now 4th)," the firm continued.

Tholons stressed the growth in the country's IT-BPO industry was driven by fresh investments from both large and medium-sized foreign providers, and expansions of companies already in the Philippines.

"Today’s current global market leader for voice BPO, the Philippines has proven that there's still more to gain in the services globalization industry," Tholons said.

"Based on the events of 2012, the Philippines continued to garner interest from large, Western providers, not only as an offshore delivery location, but likewise as a potential rich domestic market for IT Services."

Business Processing Association of the Philippines (BPAP) president and chief executive officer Benedict Hernandez said he is confident the industry will continue its growth and reach its targets for this year until 2016.

"The year 2013 promises to be even greater as we expect revenues to increase to US$16 billion to provide employment to 926,000 Filipinos... We are steadfast in ensuring that the industry will achieve its targets of US$25 billion in revenues and 1.3 million full time employees by 2016," he said in a statement.

The Tholons survey revealed bulk or six of the top 10 cities were located in India: Bangalore (1), Mumbai (2), Delhi (4), Chennai (5), Hyderabad (6), and Pune (7).

Aside from Indian and Philippine cities, other destinations that made it to the top 10 were Dublin in Ireland (9) and Krakow in Poland (10).