Why sales of red lingerie are up ahead of Chinese New Year

by Sarah Toms, Reuters

Posted at Jan 29 2014 06:04 PM | Updated as of Jan 30 2014 02:04 AM

SINGAPORE - As the Chinese New Year gallops in on Friday, most people will be seeing red.

The year of the horse will be dominated by red lanterns, fireworks and mandarin oranges.

Believed to bring prosperity as it's the colour of money, red is also believed to ward off evil spirits.

So for protection and luck it's the only color to dress in -- from outer wear to underwear.

"Because it's Chinese New Year, because Chinese usually believe that the beginning of the year, something red is better. Then other days, black also can (is possible). Actually I prefer black," accounts clerk Ivy Kou said.

From Triumph to Wacoal, entrepreneurs are keeping abreast of the opportunities by launching fiery lingerie lines, and business is red hot with tens of thousands of the colored undergarments being sold in Singapore ahead of the spring festival.