What to expect at Fisher Mall in Quezon City

By Kathlyn dela Cruz, ABS-CBNnews.com

Posted at Jan 29 2014 12:50 AM | Updated as of Jan 30 2014 05:29 PM

MANILA -- Residents of Quezon City and nearby areas now have a new place to hang out and shop -- the Fisher Mall -- which promises to sell products with good quality at a low price.

During its launch on Tuesday, fishing magnate Roberto Simeon "Bobby" del Rosario shared why his family decided to venture into the mall business, saying that they wanted to build a "mall that can make everyone happy."

Fisher Mall, located at the corner of Quezon Avenue and Roosevelt Avenue, is owned by the del Rosario family's Mallers Management Corp.

Quezon City Mayor Herbert Bautista, along with the top executives of Mallers Management Corp., leads the ribbon-cutting ceremony at the newly-opened Fisher Mall. Photo by Kathlyn dela Cruz, ABS-CBNnews.com

"Why choose to build a mall? The answer is very simple. It's a father's dream to put his family together and see them all together... And a mall is a business that puts everybody together," del Rosario said.

He said the mall offers products and services with good quality at a low price "to keep up with the standard of Quezon City."

"Quezon City people are not necessarily behind Makati people in terms of income capacity. The only difference is the people here use their mind when they buy. They don't buy by impulse... [It is] a wise market that we have to cope with," he explained, adding that they want to bring first-class facilities to the "ordinary people."

"We want everyone to enjoy the kind of things that rich people enjoy," del Rosario said.

Mallers Management Corp. President and CEO Robert Raymond del Rosario, son of the fishing magnate del Rosario, also promised that Fisher Mall will offer its visitors "more" choices in the months to come.

"What you can expect from Fisher Mall is more, more shopping choices, more dining choices, more entertainment choices... Fisher Mall is definitely bringing more for you this year," he said.

Meanwhile, Quezon City Mayor Herbert Bautista, who graced the launch of the Fisher Mall, expressed gratitude to the del Rosario family for giving jobs to his constituents.

"Itong ginawa ninyong ito ay nagbigay ng maraming trabaho sa mga nangangailangan ng trabaho dito sa Quezon City," Bautista said.

Fisher Supermarket. Photo by Kathlyn dela Cruz, ABS-CBNnews.com

Supermarket, arcade, gym

Aside from the Fisher Supermarket, which sells fresh fish and seafood cheaper compared to wet markets and bigger supermarket chains, the mall also boasts of its four-storey Fisher Fashion Store.

The Fisher Fashion Store is complemented by the mall's centerpiece, the Fashion Ramp, which is inspired by the Fashion Show Mall in Las Vegas.

The Fashion Ramp will feature the products of all tenants, making the mall a lively venue for fashion shows for everyone.

Other features of the mall are the PlayLand, which del Rosario described to be the biggest arcade and entertainment place in the metro so far with different play zones for kids of all ages; and the CrossFit Halcyon, the first mall-based family-oriented gym in the Philippines that caters not only to "macho men and women" but to everyone "who wants to be fit."

Fisher Mall's PlayLand. Photo by Kathlyn dela Cruz, ABS-CBNnews.com

The Fisher Mall also features the Fisher Box Office, which has five full-digital cinemas with one 3D-capable cinema; and the Fisher Mall Food Hall, which will open with the following brands: Elar's, Kimchi, Iron Sizzler, Adobo Connection, Sbarro, Hainanese Delights, Mongolian Quickstop, Fruitas Counter and Buko ni Fruitas.

McDonalds, Pizza Hut, Dairy Queen and Jollibee are also some of the quick-service choices.

Among the anchor establishments are: National Bookstore, Bonchon, Goldilocks, Pepper Lunch, Classic Savory, Kokoro Ramenya, Mister Kabab, Western Appliance, Lady Grace, Payless, Henlin, Executive Optical, Kelex, Watson’s, Beyond the Seams, Primadonna, Twinky, Ideal Vision, Otto, TNT, Chris Sports, Maui & Sons, World Balance and RRJ.

Fisher Mall, which sits in a 12-hectare lot that used to house the Pantranco bus terminal in Quezon Avenue, is the first green or eco-friendly building in the area.

The older del Rosario said the mall building exudes strength as it was built with the strictest adherence to high engineering standards of quality and structural integrity.

He said the building is flood-free and earthquake-proof, as ensured by urban planner and architect Jun Palafox, who said it took them eight years to design the mall.

The streamlined silhouette of the structure is reminiscent of a fish jumping out of the water. Its basket-weave design also provides a sculptural effect at different times of the day. At night, for example, the facade’s LED light wall changes colors.

"For us, for the family, I want this to bring happiness, bring comfort, bring safety and bring fun to people who would come into our place," del Rosario said.

While he admitted that as a businessman, money of course does matter, del Rosario pointed out that when he "moves on to the next life," he will not be able to bring the money that he has earned.

"But the happiness that these amenities would bring, all the smiles, the joy that the Fisher Mall brings to everyone from all walks of life... I hope I can bring them to the next life when I leave this world," he said.