Seoul to unveil futuristic design hub in March

by Cathy Rose A. Garcia,

Posted at Jan 18 2014 12:15 PM | Updated as of Jan 18 2014 08:59 PM

Dongdaemun Design Plaza & Park, designed by world-renowned architect Zaha Hadid, is set to open in March.

MANILA, Philippines - Seoul will soon unveil a new futuristic-looking landmark building.

The Dongdaemun Design Plaza & Park (DDP), designed by world-renowned architect Zaha Hadid, will officially be opened on March 21.

Envisioned as a mecca for the design and creative industry, the DDP is said to be the first and largest building in the world that used three-dimensional digital construction.

Seoul city officials expect the DDP, which cost 484 billion Korean won (around P20 billion), to become a hub for global design trends and innovations.

The 85,000-square-meter structure with 62,692m2 plottage, has three underground floors and four floors. It consists of five spaces (Exhibition and Convention Halls, Information center, Training Center, Design Experience Hall, and Dongdaemun History & Culture Park) and 15 related facilities.

The Prtizker Prize winning Hadid laid out a concept of "Metonymic Landscape" for the DDP, which set out to create a new landscape for the historic Dongdaemun district.

For its opening in March, the DDP will host the "Korea Design Origin Exhibition" showing 80 national treasures including the Explanation Script for Hunminjeonge, the Joseon dynasty-era document explaining the meaning of Hangeul.

Other exhibitions scheduled for 2014 include ‘Sports and Design Exhibition’, ‘Exhibition for Zaha Hadid Works’ ‘Enzo Mari: Art of Design Exhibition’ and ‘Hochschule Fur Gestaltung Exhibition’.

The DDP will also host the 28th Seoul Fashion Week on March 21. The Seoul Fashion Week showcases young Korean designers, as well as rising Asian designers.