MANILA, Philippines - More Filipinos chose to call their loved ones on Christmas and New Year's Day, instead of simply sending a text message.
In a statement, Globe Telecom said voice traffic nearly doubled during the holiday season.
Based on its network traffic data, Globe said voice calls on December 24, 25, 31 and January 1, 2013 increased by an average of 80% from the same period a year ago. The highest growth in voice traffic was recorded on January 1 at 90%.
More subscribers increased their use of data during the holidays. Data usage, including internet surfing on mobile phones or computers, went up by an average of 50%. Peak usage reached 57% on December 25.
However, text messages were still a popular form of sending holiday greetings. Text traffic went up by an average of 10% during the period, with 13% growth on December 25.
Yoly Crisanto, head of Corporate Communications at Globe, attributed the increase in voice traffic to growth in promo subscription for calls and promos, which tripled compared to the previous year.
"Calling gives conversations that unique personal touch compared to texting or sending greetings via Facebook or Twitter. Sometimes it’s more heartwarming to hear real laughter instead of the popular 'LOL'. During the recent holiday season, we gave our subscribers more reasons to do actual calls because of our affordable bucket promos," said Crisanto.
Globe is currently in the middle of $700 million network modernization and transformation project, which it said will result in a stronger and faster network.
Globe said it is on track to complete the first phase of the program by the first quarter of 2013.