MANILA, Philippines - More Filipino mobile subscribers preferred to use Facebook and other chat applications to send Christmas greetings, rather than send text messages.
Globe Telecom reported a 173% surge in data traffic during the 2013 holidays, while voice calls only jumped 15%, compared to usage during the previous year.
"The significant increase in data and voice during the holidays proves that our network is more capable in handling robust demand for fast and stable telecommunication services," Robert Tan, chief technical adviser of Globe, said,
Globe did not suspend its promo offers during the Christmas holidays. Globe subscribers have been getting free access to Facebook since October, with the promo ending this month. It also partnered with popular chat apps such as Viber, FB Messenger, KakaoTalk and Line to bundle its offerings.
Tan noted the increase in data traffic shows a steady growth in demand for mobile Internet services and growing popularity of smartphones, tablets and online social apps.
"There has been a notable change in customers’ behavior in sending holiday greetings as they now turn to their smartphones, tablets and computers to send Christmas greetings through online applications such as Facebook, Twitter and other messaging applications,” he said.
However, text messaging appears to be becoming less popular. Globe said short messaging system (SMS) went up by 1% during the holidays.