'Everyday is Play Day' 2018 treats mall-goers with bigger toy launches and character meet-and-greets in 18 SM malls in Metro Manila.
This year's edition is made more exciting and convenient as SM teams up with PayMaya Philippines and GCash for scan-to-pay services at the mall events.
"Cashless payments in the malls is just one of the many exciting things to watch out for this year as SM delights customers with meaningful innovations and bigger family fun events," said Jonjon San Agustin, Senior Vice President for Marketing of SM Supermalls.
The collaboration with two of the biggest digital wallet service providers in the country was announced at the SM 'Everyday is Play Day' kickoff last April 13 at the SM City North Edsa Skydome.
"PayMaya is thrilled as we elevate the fun and excitement at SM's Everyday is Play Day by providing quick, easy, and hassle-free cashless payments through PayMaya QR," said Raymund Villanueva, Vice President and Head of Consumer Business of PayMaya Philippines.
"Enabling today's lifestyle with cashless payments will allow more Filipinos to enjoy value adding experiences through their smartphones. Everyday is Play Day is an amazing opportunity for us to partner with SM as GCash powers this event with scan-to-pay technology," said Anthony Thomas, CEO of Mynt, a GCash operator.
At the 'Everyday is Play Day' mall tour, customers can enjoy a 30% cashback (with a maximum of P500) when they make purchases via PayMaya or GCash – in partnership with Toy Kingdom and The SM Store.
Colorful booths, fun games, toy stores, and food stalls will delight mallgoers as they catch #EverydayIsPlayDayAtSM in their favorite SM Mall in Metro Manila.
Check out SM's Facebook page to know more about the details and schedule of activities.
NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.