SM Supermalls recently launched their “Let’s Play Now at SM” summer campaign through a play-filled event at SM City San Lazaro, where kids were treated to a giant maze of fun and a variety show for the young and young-at-heart.
The variety show included performances by Clowning Around Manila, "The Voice Kids" alumni, and SM Little Stars achiever Esang de Torres, as well as a lineup of talented young artists.
"During summer, we at SM are reminded of the special opportunity that we have -- the chance to be able to draw smiles on every child's face and create unforgettable moments for families to cherish forever. We are blessed to have our dear shoppers as part of our one big happy SM family," said SM Supermalls Senior Vice President for Marketing Jonjon San Agustin.
"Our 'Let's Play Now At SM' campaign that primarily aims to give families, most especially our kids a new kind of shopping experience where we can enjoy various fun digital games and be rewarded with exciting instant prizes, shopping discounts and lots of freebies," he added.
Musical performances bring more excitement during the launch of “Let’s Play Now at SM”
There were dance numbers, too.
Kids get a taste of what to expect in this summer campaign.
“Let’s Play Now at SM” aims to encourage families to spend their summer with one another.
Priceless smiles are the true highlight of this campaign.
Here some of the activities the whole family can try at SM Supermalls' “Let’s Play Now at SM”:
1. Play! Play! Play!
This year, SM Supermalls promises exciting activities and different kinds of play that children and their families can enjoy at SM’s 68 branches across the country. Kids can join the "Summer Takeover" workshops where they can have fun, widen their knowledge, and make new friends.
Happening until June 3, the interactive workshops feature artistic workshops on arts and crafts, painting, drawing, and fashion design lessons; entertainment workshops with modeling, music, dancing and theater acting classes; explorers workshops which offer culinary, visual reality and interactive games, and photography; and sports workshops on basketball, taekwondo or martial arts, archery, and golf.
2. Enjoy summer-tastic shopping
Make the summer break more fun and exciting for the kids with a shopping experience made even more unforgettable by innovative technology. The "Let’s Play Now At SM" summer campaign aims to give families a new kind of shopping experience, where they can enjoy various fun digital games and be rewarded with existing instant prizes, shopping discounts, and lots of freebies.
Mallgoers can also relax at SM’s "Summer Chillin" events on weekends of April and May. Featuring the country’s well-loved OPM bands and artists, the musical performances are set to treat customers with delightful summer experiences-- complete with live art and a food bazaar! There is also the Summer Fun Run every weekends of April and May where customers can get active and spend time with loved ones.
3. Share the fun
Summertime is best spent with friends and family. So make sure that everyone gets to celebrate the many #SummerTasticAtSM activities and treats with your loved ones, especially the kids.
You can check out your favorite SM mall’s summer activities and even join their ongoing summer digital promo by visiting www.smsupermalls.com. For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat.
Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.
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