McDonald's has taken its signature breakfast event to disaster-torn provinces to share good vibes with displaced residents in evacuation centers.
For this year's "National Breakfast Day", McDonald's went the extra mile by visiting evacuation sites in volcanic activity-affected Albay and war-torn Marawi.
McDonald's distributed free Longgadesal sandwiches, their newest breakfast offering, in five evacuation centers in Albay on March 5 and 6, and at the Bakwit Village Transition Shelter in Marawi on March 11.
Free sandwiches were distributed in different parts of the country Monday, March 19, the official date of this year's "National Breakfast Day."
Kenneth Yang, McDonald's Philippines' president and chief executive officer, said "National Breakfast Day" has always been about making breakfast, the most important meal of the day, a memorable experience for everyone. But for this year, they want to make the event more relevant by reaching out to communities that needed extra positivity.
"This year, McDonald's reached out to our fellow Filipinos who are most in need, following recent events that happened in their communities. We're happy that we were able to extend the goodness of a McDonald’s breakfast to our fellow countrymen in Albay and Marawi," Yang said.
To wrap up "National Breakfast Day," McDonald's released a feature video that highlights heart-warming stories of mothers who gave birth during the Marawi siege.
Dubbed "Bagong Simula," the video chronicled the visit of journalist Atom Araullo to the war-torn province, and his conversations with "bakwit" (evacuee) moms who managed to nurture their newborns despite challenging circumstances.
Watch the full video here:
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